Todd Davis. The name might not sound familiar, but the company should: LifeLock. Mr. Davis is the company’s CEO and spokesperson. The pitch for LifeLock’s services was posting Mr. Davis’ SSN all over their ads. It was supposed to be a show of good faith and security in the company and their anti-identity-theft services.
What the ads wont tell you is that Mr. Richard Todd Davis has had his identity stolen 13 times.
His information being compromised, collections agencies all over the nation are trying to get him to pay up for debts that other people accumulated with the CEO’s Social Security Number they undoubtedly got from the ads. In doing a search for his number (it even made it to Urban Dictionary), you will find him as well as 16 other names using his number. The most notable of these include a “Java T Hut” and a “Gaylord Focker”.
The SSN was obviously never intended or even designed to be a form of identification. In present day, we are slowly realizing this fact.
The news with LifeLock doesn’t stop here however. The company was recently fined $12,000,000 by the FTC for deceptive advertising. The Phoenix New Times News has had an ongoing in depth story about the LifeLock and its CEO.
