The ironic thing when it comes to the review of identity protection product is that, half the time you don’t really know who took out the URL to review these products. I mean let’s face it; there is money to be made from preying on people’s fear. A lot of times these are affiliate marketing partners too. So they will be laden with links to identity theft protection websites or will have promo banners on the side.
I’m not saying opt out of paying for a service. I’m also not saying a free or cheap one is just as good. What I am saying is be aware of that when you go in and just google “Identity Protection Reviews”. So look at a number of sites and get a good cumulative review. There are up sides and down sides to all. True Credit might require you to wade through a lot of ads for credit reports and other services. Identity Guard might be provided to Citibank, GE and Equifax, but may have a confusing interface and lackluster customer service. They all set their alerts differently too. Some like Debix provides a contact number to lenders, where as Lifelock contacts the bureaus and sets the alerts. Just by clicking on the first few google results, Lifelock looks like the best bet. But a few months ago the company agreed to pay $11 million to the FTC and $1 million to 35 state attorney generals for using false claims to promote its identity protection services.
So when shopping around for an identity protection service, rely on creditable review sites. Traps are being set for you on both sides.
No tags
